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  • a conference room full of people

    The Advantages & Disadvantages of Using the Single Transferable Vote (STV) System

    1 Dec 2025

    by PIN Communications

    The Single Transferable Vote (STV) is a form of proportional representation voting system which uses preferential voting, usually in multi-member constituencies. Candidates don’t need a majority of votes to be elected; all they require is a known ‘quota’, or share of the votes, determined by dividing the number of valid votes cast by the number of positions to be filled, plus one. Under STV, an elector has a single vote that is expressed by ranking the candidates in preference from ‘1’ until the elector cannot choose between the remaining candidates. As the count proceeds and candidates are either elected or eliminated, this vote can be transferred to other candidates according to the voter’s stated preferences.

    In a Single Transferable Voting system very few votes are wasted; unlike other voting systems, particularly First Past the Post, where the votes of all but the winning candidate are wasted.

    STV is arguably a much more representative and inclusive voting system as it gives voters more choice than any other system. This choice puts more power in the hands of voters, rather than the political parties: under other voting systems, political parties can more easily determine who is elected. Under STV some would say that an elected representative is much more accountable to the electorate than to their party superiors.

    two post it notes with the text 'advantages' and 'disadvantaged' written on each

    The advantages of the Single Transferable Vote system

    • Under STV fewer votes are ‘wasted’ In other words, fewer votes are cast for losing candidates or unnecessarily cast for a run-away winner. This means that most voters can identify a representative that they personally helped to elect. It is argued that this, in turn, increases a representative’s accountability.
    • With STV and multi-member constituencies, parties have a powerful electoral incentive to present a balanced team of candidates in order to maximise the number of higher preferences that would go to their candidates. This goes some way to helping promote the advancement of women and ethnic-minority candidates, who are often overlooked in favour of a ‘safer’ looking candidate under ‘first past the post’.
    • STV offers voters a choice of representatives to approach with their concerns once the election is over, rather than just a single elected representative, who may not be at all sympathetic to a voter’s views. Competition to provide a good service to constituents has to be a good thing.
    • Elected bodies with broader representation are more likely to be both reflective of the electorate’s views and more responsive to them. Parties are broad coalitions and can be markedly split on certain key issues. With only one party person per constituency, the representatives elected may not share the views of their electorate.
    • There are no safe seats under STV, meaning candidates cannot be complacent and parties must campaign everywhere; not just in marginal seats.
    • When voters have the ability to rank candidates, the most disliked candidate cannot win, as they are unlikely to pick up second, third and lower-preference votes.
    • By encouraging candidates to seek first, as well as lower-preference votes, the impact of negative campaigning is significantly diminished. STV also removes the need for tactical voting.
    • Under STV there is a more sophisticated link between a constituency and its representative. Not only is there more incentive to campaign and work on a more personal and local level, but also, the constituencies are likely to be more sensible reflections of where community feeling lies.

    The disadvantages of the STV system

    • In sparsely populated areas, like the Scottish Highlands, STV could lead to enormous constituencies. This was one of the reasons cited by the Arbuthnott Commission for not recommending STV for non-local Scottish elections.
    • The process of counting the results takes longer under STV, meaning that results cannot usually be declared on the same night as the vote takes place.
    • A voting system that allows voters to rank candidates can be prone to what has been termed ‘donkey voting’, where voters vote for candidates in the order they appear on the ballot.
    • Voters only tend to come into contact with candidates at election time, whereas people in the party know them much better. Some argue that a system that allows a political party to parachute its preferred candidates into safe seats is better than one that leaves the choice more in the hands of the voters.
    • In large multi-member constituencies, ballot papers can get rather large and potentially confusing
    • For an independent assessment of your organisation’s electoral needs and impartial advice and guidance about the electoral system that best fits your requirements speak to PIN Communications (formerly UK Engage).

    Voting and Election Support Services By PIN Communications (formerly UK Engage)

    Whether it is member engagement, achieving more candidates for nomination, or achieving increased voter turnout via postal ballots or online voting, PIN Communications (formerly UK Engage) is a trusted election services provider that will strive to make your election a success, every time. Nominate, vote and engage with your voting electorate.

    Taking a tailored approach to elections, ballots, polls, AGMs, referendums and consultations, our democratic voting services and experienced team deliver impartial and transparent contests.

    Contact us today.

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  • The Advantages and Disadvantages of Using the First-Past-the-Post Voting System

    17 Oct 2025

    by PIN Communications

    First past the post or FPTP, also known as Simple Majority Voting, Winner-takes-all voting or Plurality voting is the most basic form of voting system. In its simplest form, under FPTP, voting takes place in single-member constituencies. Voters put a cross in a box next to their favoured candidate, and the candidate who gathers the most votes in the constituency or other electoral area wins the election. All other votes count for nothing. FPTP is clear, simple and decisive in the majority of cases, but many would argue that it is anything but a representative voting system.

    FPTP can also be used in multi-member electoral areas where voters are asked to vote for as many candidates as there are vacancies. Examples include local council elections, elections of foundation trust governors and membership organisations.

    In public elections, FPTP is the second most widely used voting system in the world, after Party-List PR. It is principally used in the electoral systems that are either are, or were once, British Colonies. FPTP is currently used to elect members of the House of Commons in the UK, both chambers of the US Congress and the lower houses in both Canada and India. The use of FPTP voting systems used to be more widespread, but many countries have now adopted other alternative voting systems.

    The advantages and benefits of a FPTP voting system

    • It’s simple to understand.
    • It doesn’t cost much to administer.
    • It’s is fairly quick to count the votes and work out who has won; meaning results can be declared relatively quickly after the polls close.
    • In a political environment, FPTP enables voters to clearly express a view on which party they think should form the next government.
    • FPTP is ideally suited to a two-party system and generally produces single-party governments, although the 2010 UK General Election was an obvious exception
    • Single-party governments by and large don’t have to rely on support from other parties to pass legislation, though as the UK has found that is not always necessarily the case as the current Coalition Government demonstrates.
    • Some would argue that FPTP voting systems encourage broad-church centrist policies and discourage extremist points of view

    The disadvantages and shortcomings of FPTP voting systems

    • Representatives can get elected with small amounts of public support, as the size of the winning margin is irrelevant: what matters is only that they get more votes than other candidates.
    • FPTP encourages tactical voting, as voters often vote not for the candidate they most prefer, but against the candidate they most dislike.
    • FPTP is regarded as wasteful, as votes cast in a constituency for losing candidates, or for the winning candidate above the level they need to win that seat, count for nothing.
    • FPTP can severely restrict voter choice. Parties are not homogenous and do not speak with one unified voice. Parties are more coalitions of many different viewpoints. If the preferred-party candidate in a constituency has views with which a voter doesn’t agree, he or she doesn’t have a means of expressing that at the ballot box.
    • Rather than allocating seats in line with actual support, FPTP rewards parties with what is often termed ‘lumpy’ support; that is, with just enough votes to win in each particular area. With smaller parties, this works in favour of those with centralised support.
    • With relatively small constituency sizes, the way boundaries are drawn can have important effects on the election result.
    • Having small constituencies often leads to a proliferation of safe seats, where the same party is all but guaranteed re-election at each election. This not only effectively disenfranchises a region’s voters, but it leads to these areas being ignored when it comes to framing policy.
    • If large areas of the country are effectively electoral deserts for any particular party, not only is the area ignored by that party, but also ambitious politicians from the area will have to move away from their locality if they aspire to have influence within their party.
    • Because FPTP restricts a constituency’s choice of candidates, the representation of minorities and women suffers, as the ‘safest’ looking candidate is the one most likely to be offered the chance to stand for election
    • Although encouraging two-party politics can be advantageous, in a multi-party culture, third parties with significant support can often be greatly disadvantaged.

    Election Management Services By PIN Communications

    No matter the size of your organisation, holding an election or vote is a major task. At PIN Communications, our election services to deliver impartial and transparent elections, ballots, polls, referendums and AGMs. We are an experienced election services provider, with a dedicated team of election professionals delivering elections and AGMs daily. Both postal and online services can be provided as part of our ISO9001 and ISO27001 certifications. Contact us on 0161 209 4808 to discuss your needs.

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  • The Advantages and Disadvantages of Using A Proportional Representation Electoral System

    17 Oct 2025

    by PIN Communications

    Proportional representation (PR) is a term used to describe a range of electoral systems in which the distribution of seats corresponds closely with the proportion of the total votes cast for each party or individual candidate. PR offers alternatives to first past the post and other majoritarian voting systems based on single-member electoral areas, which tend to produce disproportionate outcomes and to have a bias in favour of larger political groups. PR systems by contrast tend to offer a better chance of representation to smaller parties and groups.

    There are many different forms of proportional representation. Some are focused solely on achieving the proportional representation of different political parties (such as list PR) while others permit the voter to choose between individual candidates (such as STV-PR). The degree of proportionality also varies; it is determined by factors such as the precise formula used to allocate seats, the number of seats in each constituency or in the elected body as a whole, and the level of any minimum threshold for election.

    The advantages of a PR electoral system

    • Moving to proportional representation (PR) in the UK may offer would give minority parties and independent candidates a better chance of winning seats in Parliament.
    • The current First Past the Post electoral system is considered unrepresentative, as candidates can be elected with a very small share of the votes while all other votes cast in the constituency are wasted.
    • PR ensures that the parties would have to appeal to their core supporters, rather than a small number of so called ‘swing voters’ in marginal seats.
    • It could be argued that PR delivers fairer treatment of minority parties and independent candidates.
    • Under PR fewer votes are ‘wasted’ as more people’s preferences are taken into account.
    • PR potentially offers greater and more-representative choice for voters.
    • PR may encourage turn-out and reduce apathy.
    • PR rarely produces an absolute majority for one party, however, it could be argued that PR ensures greater continuity of government and requires greater consensus in policy-making.

    The disadvantages of a PR electoral system

    • Under FPTP, MPs serve the constituency they campaign in. This makes them more inclined to tackle important local issues.
    • PR can potentially provide a route for extremists to force their way into the political mainstream: under a FPTP electoral system this would be unlikely to happen.
    • Some would say that PR produces ‘weak’ coalition governments rather than ‘strong’ majority governments, which arguably can lead to indecision, compromise and even legislative paralysis.
    • PR can also reduce accountability to voters, as an ousted party of government can retain office by finding new coalition partners after an election.
    • The adoption of PR list systems weakens the link between the elected representative and his or her constituency.
    • The greater complexity and choice that PR allows can put voters off voting, by requiring them to have a greater knowledge of individual and party positions.

    For an independent assessment of your organisation’s electoral needs and impartial advice and guidance about the electoral system that best fits your requirements speak to PIN Communications. Contact us today by phone 0161 209 4800 or email contactus@pin-commmunications.com.

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  • Warrington Town Hall

    Warrington Borough Council

    BID2 BALLOT – Empowering Town Centre Transformation with PIN Communications.

    The Client:

    Warrington Borough Council is the local authority for the Borough of Warrington.

    Warrington BID, is a partnership between the businesses in Warrington Town Centre across private, public, and voluntary sectors, working with Warrington Borough Council and other key organisations including Cheshire Police, and Warrington and Co.

    The Project/Challenge:

    As a result of the original BID ballot, the Warrington BID team has worked to a business agenda and delivered a programme of investments to help make the town centre a more attractive and safer place to visit. It organises and promotes events and markets the town centre as a destination of choice for shoppers and visitors.

    The objective of BID2 was to gain approval from 377 town centre businesses, for a further £1.5m private sector led investment for a 5-year period, also aiming to achieve more support in favour than the previous BID Ballot. So, Warrington Borough Council and Groundwork Cheshire, Lancashire and Merseyside (CLM) partnered with PIN Communications, to conduct the BID ballot. Warrington Borough Council were already accustomed to our unrivalled customer service and processes as they were an existing elections customer of our brand Print Image Network Ltd (now PIN Communications).

    Solution:

    ​PIN Communications worked with Warrington Borough Council and Groundwork CLM to prepare the BID information and ballot packs, which were posted to 377 hereditaments across Warrington.

    PIN Communications printed and mailed the notice of ballot letter and the ballot pack. A full reporting system was available to the council and Groundwork CLM twice a week during the voting period, with PIN Communications providing a result service to inform the team which hereditaments had voted to allow follow up activity. The count was also undertaken by PIN Communications and announced to the Project Officer Growth Directorate at Warrington Borough Council.

    “Outstanding result. Fantastic for the town centre, and a credit to all involved.”

    – Steve Park, Director of Growth, Warrington Borough Council

     “Thank you for all your support with the Warrington BID2 ballot, BID ballots are never easy and you have helped to support the process.”

    – Jane Hough, Deputy Director for Business Improvement Districts Business Services, Groundwork Cheshire, Lancashire & Merseyside

    Results

    A majority 80% in favour by number and 86% by rateable value, which secured the £1.5 million private sector led investment into the town centre for the next 5 years. There was an increase in support from 68% when the ballot was held for the town centre’s first BID 5 years earlier.

    There were 37% fewer no votes received in comparison to the previous BID, with a similar turnout of 38%.

    100% of respondents….

    • Would give a recommendation.
    • Said they would use our services again.
    • Said we were an improvement or the same as other suppliers.
    • Overall impression of customer experience.
    • Scored 100% for their project management support.

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    Trusted partnerships. Real results.

    When you partner with PIN Communications, the proof is in the pudding with our results. Our business strives to deliver nothing short of exceptional results.

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