Warrington Borough Council
BID2 BALLOT – Empowering Town Centre Transformation with PIN Communications.
The Client:
Warrington Borough Council is the local authority for the Borough of Warrington.
Warrington BID, is a partnership between the businesses in Warrington Town Centre across private, public, and voluntary sectors, working with Warrington Borough Council and other key organisations including Cheshire Police, and Warrington and Co.
The Project/Challenge:
As a result of the original BID ballot, the Warrington BID team has worked to a business agenda and delivered a programme of investments to help make the town centre a more attractive and safer place to visit. It organises and promotes events and markets the town centre as a destination of choice for shoppers and visitors.
The objective of BID2 was to gain approval from 377 town centre businesses, for a further £1.5m private sector led investment for a 5-year period, also aiming to achieve more support in favour than the previous BID Ballot. So, Warrington Borough Council and Groundwork Cheshire, Lancashire and Merseyside (CLM) partnered with PIN Communications, to conduct the BID ballot. Warrington Borough Council were already accustomed to our unrivalled customer service and processes as they were an existing elections customer of our brand Print Image Network Ltd.
Solution:
PIN Communications worked with Warrington Borough Council and Groundwork CLM to prepare the BID information and ballot packs, which were posted to 377 hereditaments across Warrington.
PIN Communications printed and mailed the notice of ballot letter and the ballot pack. A full reporting system was available to the council and Groundwork CLM twice a week during the voting period, with PIN Communications providing a result service to inform the team which hereditaments had voted to allow follow up activity. The count was also undertaken by PIN Communications and announced to the Project Officer Growth Directorate at Warrington Borough Council.
“Outstanding result. Fantastic for the town centre, and a credit to all involved.”
– Steve Park, Director of Growth, Warrington Borough Council
“Thank you for all your support with the Warrington BID2 ballot, BID ballots are never easy and you have helped to support the process.”
– Jane Hough, Deputy Director for Business Improvement Districts Business Services, Groundwork Cheshire, Lancashire & Merseyside
Results
A majority 80% in favour by number and 86% by rateable value, which secured the £1.5 million private sector led investment into the town centre for the next 5 years. There was an increase in support from 68% when the ballot was held for the town centre’s first BID 5 years earlier.
There were 37% fewer no votes received in comparison to the previous BID, with a similar turnout of 38%.
100% of respondents….
- Would give a recommendation.
- Said they would use our services again.
- Said we were an improvement or the same as other suppliers.
- Overall impression of customer experience.
- Scored 100% for their project management support.
Trusted partnerships. Real results.
When you partner with PIN Communications, the proof is in the pudding with our results. Our business strives to deliver nothing short of exceptional results.
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